Marketing Freeconomics

Marketing Search Tool for Librarians

Chris DeMartine — Tue, 24 Nov 2009 18:59:02 +0000

The NextMark Mailing Lists Search Tool is now available for librarians to add to their business resources pages.

Just click the link below titled “List Search Tool Instructions“. It only takes a minute to copy and paste the html code. Feel free to send me a message via LinkedIn or email me directly if you need help.

Lists Search Tool Instructions

Here’s my work e-mail address if you need some help with the widget installation: cdemartine@nextmark.com

Enjoy!

Search 60,000 Mailing Lists?

Chris DeMartine — Wed, 07 Jan 2009 16:35:16 +0000

One economic benefit of the information renaissance is that you can promote yourself, your company, or just about anything else for free. The introduction of YouTube in 2005 was the latest of three significant developments including social networks and podcasting. I just checked and there were more than 60,000 new videos uploaded so far this week, and it’s only Thursday!

Change Is Here!

These remarkable changes in media were here long before Barrack Obama was elected, and he and his campaign team were wise to leverage them. Many list marketers are also taking advantage of these new media channels as the rise of direct marketing freeconomics leads to an increased level of online list research activity from mailers and list brokers in the public domain.

NextMark and marketing INFORMATION network are also leveraging these popular channels to provide insight and education on mailing lists. We posted our first video tutorial, “How To Find Mailing Lists” on the YouTube ”findlists” channel last month.

Work Smarter

We all need to work smarter nowadays. The proliferation of online content has changed the world we live in and created a new playing field for direct marketers. Are you in the right training program to compete?

In about 425 years you could view all of the videos posted on YouTube, or you could view ours in less than five minutes. Click here for the complete series of online NextMark video tutorials. You may also want to visit the NextMark Bookstore and check out a hard copy of one of our top picks. There are also some good resources there to learn more about direct mail, email, and multi-channel and database marketing.

Mailing List Industry Trends

Chris DeMartine — Mon, 29 Dec 2008 19:13:52 +0000

It’s the economy that’s driving it all – resulting in demand for efficiency, international collaboration, and strict guidelines for media investments.

Migration to Integrated Online E-Commerce Solutions

An increasing number of direct marketing firms are leveraging economies of scale via electronic commerce solutions. Online ASPs are enabling direct marketers to share the same language and non-proprietary data, while eliminating redundant tasks related to data entry and conversion. Managed hosting solutions also provide enhanced security for proprietary information and disaster recovery services at a much lower cost. This trend will continue for as long as the demand for efficiency exceeds the resistance to change.

Global E-Mail List Demand

Google and the other major search engines are sending e-mail list buyers around the globe. Not all of them pan out to be the best prospects for U.S. based mailing list and data providers. However, many of them are looking to replicate some of the best practices that have worked so well here at home.

International representatives, like Maurice Williams—Chief Marketing Officer of Singapore Post, were actively engaged at DMA 2008 this fall. I was very impressed by contributions Maurice made during a focus group we attended together. We’re seeing some new interest from international list managers looking to market their files (e-mail and postal) on U.S. based search portals.

List Marketing By the Numbers

We’re more likely to see space advertisements with dedicated 800 numbers and contextually targeted advertisements with real time results, than mass media efforts during halftime this winter. Discretionary dollars are being redefined, and marketing directors are getting wiser. If the results of the program aren’t measureable, then it’s a tough sell nowadays.